Changing consumer behaviour towards alcohol is having far-reaching effects, not only in social settings but in workplaces across the UK. With temporary abstinence campaigns like Dry January encouraging healthier choices, businesses are also beginning to address the hidden costs of alcohol consumption, including lost productivity, absenteeism, and its impact on employee well-being.
According to a 2019 study by the Institute for Alcohol Studies, 42% of British workers have gone to work hungover or under the influence of alcohol, with their performance rated as 39% less effective on those days. This presenteeism alone costs the UK economy up to £1.4 billion annually. For employers, these figures underscore the need for a shift in workplace culture and employee wellness strategies.
According to a 2019 study by the Institute for Alcohol Studies, 42% of British workers have gone to work hungover or under the influence of alcohol, with their performance rated as 39% less effective on those days. This presenteeism alone costs the UK economy up to £1.4 billion annually. For employers, these figures underscore the need for a shift in workplace culture and employee wellness strategies.
The Changing Landscape of Social Drinking
“Workplace wellness programs need to evolve to reflect modern values and behaviours,” said Professor David Nutt, Chief Scientific Officer and co-founder of SENTIA Spirits, a UK-based pioneer in functional drinks. “Alcohol-free alternatives aren’t just about individual health—they’re about creating inclusive spaces that enhance social connection without the downsides of alcohol.”
Consumer preferences are rapidly shifting, particularly among younger workers. Recent data highlights the growing popularity of no-low alcohol and functional alternatives, with sales of non-alcoholic beverages rising by 35% in 2023. Many younger employees now avoid traditional work socials due to alcohol’s prominence, a trend businesses must address to remain inclusive and attractive to talent.
Consumer preferences are rapidly shifting, particularly among younger workers. Recent data highlights the growing popularity of no-low alcohol and functional alternatives, with sales of non-alcoholic beverages rising by 35% in 2023. Many younger employees now avoid traditional work socials due to alcohol’s prominence, a trend businesses must address to remain inclusive and attractive to talent.
SENTIA Spirits: Supporting Productivity and Wellness
SENTIA Spirits offers a forward-thinking solution to the alcohol dilemma. Co-founded by Professor Nutt, a world-renowned expert in neuropsychopharmacology, SENTIA’s functional drinks are designed to enhance the brain's GABA system, promoting relaxation and sociability naturally.
By giving employees healthier alternatives, companies can foster a more inclusive culture while addressing alcohol-related issues in the workplace. Functional drinks like SENTIA Spirits’ GABA Red, GABA Black, and GABA Gold provide a sophisticated and wellness-focused option for corporate events, team-building days, and workplace gatherings.
By giving employees healthier alternatives, companies can foster a more inclusive culture while addressing alcohol-related issues in the workplace. Functional drinks like SENTIA Spirits’ GABA Red, GABA Black, and GABA Gold provide a sophisticated and wellness-focused option for corporate events, team-building days, and workplace gatherings.
Aligning with Business Goals
Research shows that reducing alcohol consumption in workplace settings can lead to significant improvements:
- Productivity Gains: Studies from corporate wellness programs reveal that healthier employees are up to 17% more productive and 25% less likely to take sick days.
- Lower Turnover: Companies with effective wellness programs see up to 25% lower employee turnover.
- Financial ROI: Wellness initiatives, including alcohol-free alternatives, can yield a return on investment of up to 6 to 1, as demonstrated by case studies from global brands.
“As more businesses prioritise employee well-being, functional drinks are emerging as a key part of the equation,” said David Orren, CEO of SENTIA Spirits. “Our drinks aren’t just an alternative to alcohol—they’re a way to enhance wellness, reduce stress, and align workplace culture with modern values.”
Advancing the Science of GABA
In addition to offering functional drinks, SENTIA Spirits is funding research at a number of UK universities to deepen our understanding of the GABA system and its role in relaxation, stress management, and social connection. This investment reflects the company’s commitment to advancing science and providing evidence-based solutions to the challenges posed by alcohol consumption.
The Business Case for Functional Drinks
As consumer behavior shifts, the opportunity for businesses to adapt is clear. Offering functional and alcohol-free alternatives demonstrates a commitment to employee welfare and reflects broader cultural changes. Whether integrating products like SENTIA into corporate wellness programs or creating alcohol-free spaces for social connection, businesses can play a key role in shaping a healthier, more productive future.
Interested in learning more?
For more information on SENTIA Spirits, our research, or to arrange an interview with Professor Nutt or David Orren, please contact our press team: press@sentiaspirits.com
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About SENTIA Spirits
SENTIA Spirits is a UK-based functional drinks company founded in 2020 by Professor David Nutt and David Orren. Specialising in drinks that enhance the brain’s natural GABA system, SENTIA Spirits provide adult social drinkers with wellness-focused alternatives to alcohol. With products available in the UK, USA, and EU, SENTIA Spirits is leading a new era of mindful, inclusive social drinking.
www.sentiaspirits.com
www.sentiaspirits.com