SENTIA Spirits Launches in the US

Today’s search for wellness is disrupting old conventions and reshaping how we coexist on this planet. Fuelled by a collective ethos of innovation and inclusivity, new consumers are challenging norms and embracing a paradigm shift in their consumption choices.

In support of this shift, GABA Labs announces the launch of SENTIA Spirits (https://us.sentiaspirits.com) in the United States. One of the UK and Europe’s leading Functional Drinks, SENTIA Spirits are designed to enhance the brain's natural GABA. SENTIA addresses the needs of modern consumers moving toward a mindful and health-conscious lifestyle.

According to recent data, there is a noticeable trend of reduced alcohol consumption among people in the United States. The NCS Consumer Sentiment Survey 2024* highlights a significant shift, with over 41% of Americans expressing a conscious effort to drink less. This represents an increase of 7% from 2023, indicating a growing awareness and intention to modify drinking habits.

Consumers are more informed about their personal well-being than ever before and show increasing preference for alternative choices that align with holistic approaches to health and wellness. The NCS survey found that more than one in three Americans (34%) identify as mindful drinkers.

David Orren, Co-Founder of SENTIA Spirits, says: "We believe that the demand for SENTIA in the United States reflects the growing interest in mindful drinking and health-conscious choices. It’s a testament to a brand-new generation of consumers willing to challenge tradition and take steps into the unknown. In a time of serious health insecurity, we’re seen a growing trend in self-care.”

Orren continues, "As consumers, we want to be able to get together to socialize whilst looking after our bodies. If science has made it possible, why shouldn’t we get what we want from alcohol, without the alcohol?’”

Combining modern neuroscience with botanical insight, SENTIA enables adult drinkers in the US to enjoy a functional beverage that transcends traditional categories, promoting relaxation, balance, and well-being.

SENTIA Spirits is available to buy on Amazon and on the SENTIA Spirits US website and is priced at $41.75.

*https://ncsolutions.com/the-goods/sober-curious-nation-alcohol-survey

Website: https://us.sentiaspirits.com 

Instagram: @sentiaspirits

For all press enquiries please contact the SENTIA Spirits team at press@sentiaspirits.com.

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SENTIA Spirits  (https://sentiaspirits.com), was founded by renowned British neuropsychopharmacologist Professor David Nutt in 2020, to offer consumers a choice beyond alcohol and alcohol-free.

At the heart of SENTIA is science and innovation. A prominent force for change in the alcohol space for over 20 years, David recognized the need to offer a practical solution for mindful drinkers who understand the benefits of alcohol, but do not want the compromises that come with it.

SENTIA Spirits are not just products; they're a promise of enhanced social experiences.  Each ingredient has been chosen with care and purpose, combining a complex flavor profile and mouthfeel with bioavailability and function, all aligning with SENTIA Spirits’ mission of bringing people together.

GABA (or gamma-aminobutyric acid) is a compound found in nearly all life on earth. Whilst GABA has many roles in the human body, in the brain it functions as a neurotransmitter. GABA modulates brain and central nervous system activity, causing feelings of relaxation and calmness, opening the door to a sense of ease in social situations.

GABA is the key target of alcohol in the brain. At about two units of alcohol, the brain’s GABA system is stimulated, triggering feelings of lightness and relaxation. However, consuming alcohol regularly or in large quantities can lead to numerous health problems—this is the problem SENTIA Spirits are designed to solve.

SENTIA Spirits are a new generation of alcohol alternatives containing a extensively researched and honed blend of ingredients designed to support relaxation and cognitive function.

SENTIA Spirits offer a safer alternative for people wanting to experience those early sociable effects of alcohol without the compromises alcohol can bring.

The main functions of GABA include: 

SENTIA Spirits are designed to be paired with your favourite mixer into an infinite range of possibilities.

Powered by passionflower & ashwagandha for mental equilibrium. Designed to relax and inspire social connection.

Powered by ginkgo & ginseng for concentration and cognitive function. Designed to re-vitalise and ignite conversation.